Hollywood Helps Stand Up To Cancer

In the past few years, IBG has been fortunate enough to raise funds for a number of cancer charities with fabulous support from the Hollywood community. Now, for the third year in row, Stand Up To Cancer (SU2C) is once again rallying together the Hollywood community for its annual primetime television special airing on Friday, September 7th 2012 at 8 p.m.

ABC, CBS, FOX and NBC will donate one hour of commercial-free primetime programming for the nationally televised fundraising special broadcasting live from the Shrine Auditorium in Los Angeles. BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN, Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1 will also carry the Stand Up To Cancer telecast. The program will include a celebrity phone/multi-media bank that will allow viewers to interact with participating talent. Viewers will also be able to donate via text-to-give and at standup2cancer.org. One hundred percent of all public donations will go directly to cancer research.

Celebrities participating in the telecast include Gwyneth Paltrow, Julia Roberts, Matt Damon, Michael Douglas, Jessica Biel, Samuel L. Jackson, Jeremy Renner, Seth Rogen, Emma Stone, Simon Baker, Jordana Brewster, Diem Brown, Dana Delany, Chelsea Handler, Marg Helgenberger, Rashida Jones, Minka Kelly, Joe Manganiello, Jillian Michaels, Masi Oka, Ana Maria Polo, Alison Sweeney and SU2C Co-Founder Katie Couric. Taylor Swift, Coldplay, Alicia Keys and Tim McGraw are also scheduled to perform.

The telecast is being executive produced by Paltrow and Joel Gallen of Tenth Planet Productions in collaboration with SU2C’s production team.

“I’m honored to be working with such talented artists who are lending their voice to SU2C’s mission,” said Gallen. “As we continue to plan the 2012 show, there’s a hopeful energy building that the groundbreaking research we help fund will make an enormous impact in the fight against cancer.”

The participation of the Hollywood community continues to build public support for groundbreaking translational research accelerating the delivery of new therapies to patients. SU2C was founded on the belief we are at a pivotal juncture with the potential for transformative progress in cancer research because of two trends: breakthroughs made in our understanding of the basic science of cancer, and technological advances that enable us to translate them into new treatments.

To date, more than $180 million has been pledged for SU2C’s innovative cancer research. Standup2cancer.org also fosters an online community for everyone affected by cancer, with various ways for people to share opinions and support, view video updates, contribute, and learn of ongoing initiatives and progress in the fight against the disease.

Will you be watching the telecast on Friday, September 7th? We will!